Popular African betting platform, SportPesa, has struck a deal with Racing Point, a British Formula 1 team. Previously known as Sahara Force India, the Racing Point will now have the SportPesa as their chief sponsor and their cars in the following formula one season will have display SportPesa’s logo.
Also, following the sponsorship contract, the Racing Point Formula One team will now be known as SportPesa Racing Point F1 Team. The team is based in Silverstone, Uk and has made it to the 2019 formula one racing championship.
For SportPesa, this sponsorship contract is significant as now it has become the first online betting company to sponsor a Formula one team. Expressing how important the deal was for SportPesa, Adam Beighton, Director, SportPesa said: “Equally important is the platform it provides us, which enables us to stay true to our mission; to build and develop grassroots and professional sport in countries where we operate by bringing new opportunities to local communities.”
Happy with their new sponsors Otmar Szafnauer, Ceo, Racing Point, told the press that “We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world.