Popular sports betting platform, Yabo Sport, is now the International Presenting Sponsor Asia for Italy’s Lega Serie A, a professional league competition for football clubs located at the top of the Italian football league system.
With this new sponsorship deal, the Yabo Sport’s logo and stickers will be promoted in all live Serie A matches aired in Asia through the match graphics, and virtual goal met advertising.
Martin Novak, CEO, Yabo Sport said, “ We are a sports betting platform with global aspirations. Serie A has produced more great footballers than any other league. It is no exaggeration that a relationship with Serie A means we are working with one of the very best.”
Interregional Sports Group (ISG), already providing sponsorship to the Serie A event for the last four years, has now negotiated a deal with the popular sports betting platform.
Chris Buckley, CEO, ISG group said: “We are delighted to have entered into this agreement with such a prestigious brand as Yabo Sport and are looking forward to working closely with them for the rest of this season and beyond. Yabo Sport has a long track record of working with clubs and even national teams, but this is their first league-wide deal and demonstrated just what a major force they have become.”
“Delivering regional audiences to our brand partners through globally popular sports events is at the core of our business,” he added.