GVC Holdings, a UK-based gambling and online gambling operator in both business-to-consumer (B2C) and business-to-business (B2B) markets and Hero Gaming have now become a part of the Swedish gaming and gambling industry association Branschföreningen för onlinespel (BOS). The organization has 20 members.
The membership will also hold good for all gaming brands owned and operated by the two companies including GVC’s bwin, PartyPoker and PartyCasino, and Hero’s Speedy Casino and Speedy Bet brands.
BOS secretary general Gustaf Hoffstedt, said “BOS’s ambition is to gather the best online gaming companies on the Swedish gaming market. Hero Gaming and GVC had no difficulty claiming their place among these operators,”
Talking about the role of the organization Hoffsted added that “Through the diverse range of companies we represent – we have over 20 online gaming companies in the association – and the experience of our members, we want to take the lead to ensure the Swedish licensing system will be a success.”
“That system was necessary when the association started as Sweden’s first gaming industry association in 2012, but as the market has matured, there is no reason not to treat all members equally.”