Bookmakers in the UK are not paying enough, or even the promised sum towards gambling awareness programs as a part of their social responsibility, reports Sunday Mail.
After the gambling industry was deregulated by the labor government back in 2005, the bookmakers had to pay 0.1 percent of their total revenues towards gambling awareness and treatment programs as a part of their social responsibility. However, records show that they have not been doing enough.
The top recipient of the funds, Gamble Aware, received £400,000 less than its target in 2018.
Amongst the top UK gambling operators who have failed to contribute towards their social responsibility funds are BET 365, Paddy Power Betfair, and William Hill.
Bet 365 which donated only £868,000 to GambleAware posted an operating profit of £660.3million and a turnover of £2.86billion for the year 2018.
Paddy Power Betfair posted underlying earnings of £473 million in 2017 on revenues of £1.74 billion; however, it paid only £445,000 to the GambleAware fund.
William Hill which made £234million on revenues of £1.6 billion paid 1 million to the gamble aware fund.
In its statement to the press, Gamble Aware said: “For GambleAware to continue to meet its existing commitments and complete the successful delivery of its current two-year strategic delivery plan, the charity will require the gambling industry to donate a minimum of £10 million in the 12 months to 31 March 2020.
“We therefore ask all those who profit from the gambling industry in Great Britain, whether or not they hold a licence from the Gambling Commission, to donate a minimum of 0.1% of their Gross Gambling Yield (GGY) directly to GambleAware.”
Gambling addiction in the UK is at an all-time high, and the UK gambling commission is introducing new measures to tackle gambling problems.
Earlier a study also found that gambling and casino operators in the UK are not promoting safe gambling through their twitter handles.