The biggest power company in the Philippines, Prime Asset Ventures Inc (PAVI), has revealed its plans to develop a new casino resort in Metro Manila. The company says its key branding strategy for the new casino would be to appeal more the younger casino players by offering non-traditional gambling options.
As reported by the Philippines Inquirer, the new project was presented to the Mayor of Las Piñas City. The city lies south of Manila’s Entertainment City gaming hub in Parañaque. The proposal was made through a letter to the Mayor.
The new gambling facility would be spread across 10 to 15 hectares. The proposed name for the casino resort is Gold Coast Entertainment City.
“The project will include a casino complex, hotels, food and beverage, and retail outlets and entertainment centers.”
The letter to the Mayor read, “Gold Coast Entertainment will be strategically located near the Ninoy Aquino International Airport, thus easily accessible to gaming tourists.”
“The integrated resort and casino will be designed to convey a resort-like atmosphere. Accommodations and attractions will include non-traditional options to target a younger demographic of gamers and entertainment seekers.”
The power company PAVI is headed by Manuel Paulo Villar, the son of the Philippines’ richest man Manuel Villar Jr.
“PAVI, Vertex, and key contractor partners have, among them, the resources, experience and capability to master plan, develop, ensure the completion of and operate the proposed Gold Coast Entertainment City,” the company said in an official release.