Bet365 To Use GIG’s B2B Marketing Compliance Screening Tool

Bet365 To Use GIG’s B2B Marketing Compliance Screening Tool

Popular gaming software and products development company Gaming Innovation Group (GIG) has inked a deal with UK’s leading online gambling firm Bet365. According to the latest agreement, Bet365 would now be using Gaming Innovation Group’s (GIG)B2B marketing compliance screening tool, GiG Comply.

GIG Comply is the company’s self-service technology. According to GIG, it’s compliance tool can “scans tens of thousands of web pages for content and links, with the widest reach in the market, across multiple jurisdictions. bet365 can check for the presence or lack of notable terms, images and promotional links and whether age gated games or code red words are present next to a promotion.”

Using the GIG comply tool, Bet365 would now be able to “ensure that brand mentions and keyword connotation are identified when not abating to terms and conditions.”

Talking about the deal with Bet365, Richard Brown, Chief Operations Officer at GiG, said: “We are very pleased to have signed bet365, one of the leaders in the gambling industry, to GiG’s compliance screening tool and to support them in their marketing compliance. It’s great to know that we share the same aspirations for a safe and trusted environment. GiG Comply will support bet365 to keep compliance oversight and to be in control of affiliate activities, ensuring fair and fun iGaming for all.”

Earlier last week, Gaming Innovation Group (GIG), struck a long-term deal with New Zealand’s top gambling operator SkyCity Entertainment Group to launch an online gaming platform on behalf of SkyCity and will manage it from Malta.

Also, the company was fined by the New Jersey Division of Gaming Enforcement (DGE) as it had allowed a non-resident gambler to place online wagers with a licensed operator in the state. The regulatory body fined GIG $25,000 for violating the local gaming laws.

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