Game developer and gaming technology service provider Playtech has expanded its deal with UK gambling giant GVC Holdings.
The company has announced that now their entire suite of games will feature across GVC’s brands in multiple markets including the UK, Spain, Italy, and Georgia.
Talking about the expanded partnership with Playtech, Shay Segev, GVC’s Co-COO, stated: “Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”
GVC management had already indicated at the beginning of the year that the company would have expanded technical and technology-based ties with Playtech Plc.
Shimon Akad Playtech COO, said: “This program of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets.”
“We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”