Apple’s New App Store Guidelines Now Limits Tracking In Apps Catering To Children

Apple’s New App Store Guidelines Now Limits Tracking In Apps Catering To Children

Recently, Apple introduced its new guidelines for publishing gambling and real money gaming Apps on the App Store. According to the new guidelines, all real money gaming, lotteries, or charitable donations, which are not native to Apple’s operating system would not be allowed.

It’s guideline 4.7 in the updated version explicitly mentions that “HTML5 games distributed in apps may not provide access to real money gaming, lotteries or charitable donations, and may not support digital commerce. This functionality is only appropriate for code that’s embedded in the binary and can be reviewed by Apple.”

Moreover, according to the new guidelines, Apple limits third-party tracking in applications that cater to children.

Its revised guidelines mandate that “apps in the kids category and apps intended for kids cannot include third-party advertising or analytics software and may not transmit data to third parties.”

The new Apps are required to comply with the updated guidelines by September 3.

Talking about how difficult it would be for gambling and casino related apps, last week, Digitain Ceo Khachatryan said that “The overall majority of gambling apps being adapted are essentially HTML5 products and websites.This change in guidelines means that both operators and suppliers will need to realign resources – either to start building a native gambling app from scratch, or to port games from HTML5 to be native in iOS by September 3.”

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