GambleAware has published its most recent report after studying the impact of gambling adverts on children, youth and other vulnerable groups.
The report suggests a need for clear and explicit messages about risks associated with gambling to be present in gambling adverts of all forms.
It also finds that lotteries and bookmakers spend the highest on gambling adverts; also, sports betting adverts dominate the digital space.
Marc Etches, CEO of GambleAware said: “This is an interim report, and as such, it is too early to judge the impact of exposure to gambling advertising and marketing on children, young people, and vulnerable adults.
“Nevertheless, the research does make important recommendations, including the need for clearer and more regular messages on gambling adverts of the risks associated with gambling, and the need to strengthen age verification processes on social media platforms.”
The research into the impact of gambling adverts had been carried out by Ipsos MORI and the Institute for Social Marketing at the University of Stirling.
Ian Angus from the Gambling Commission, said: “We welcome the publication of this interim report which contributes towards the delivery of the recently launched National Strategy to Reduce Gambling Harms.
“This research takes a significant step to address gaps in understanding of this issue and provides a clearer picture of the volume, tone, and content of gambling advertising and sponsorship in Great Britain, and the extent to which children, young people, and vulnerable adults are exposed to it.
“We await the findings of the second phase report with interest. In the meantime, we are pleased to see that the report identifies clear areas for action that gambling firms can take now, and we, therefore, expect them to redouble their efforts to address public concerns about the volume and nature of gambling advertising and sports sponsorship.”