In the finale Roger Federer lost to Novak Djokovic. The company lauded its self-service betting terminals (SSBTs) as it helped them in grossing record bets in the retail betting sector. Playtech also acknowledged the mobile-based betting products which it says played a vital role in its growth strategy.
In a statement to the press, the company pointed out that the Betting turnover grew 50% across PBS’ omni-channel solutions throughout Wimbledon. Revealing the figures the company said that they handled over £9 million in bets throughout this year’s Wimbledon. Their mobile product range posted a 300% increase year-on-year.
PBS Senior Commercial Director Lee Drabwell said that “the exponential growth in popularity of our mobile-based betting was ace and knocked our forecasts out of the court.”
PBS said that its BetTracker app emerged as one of the most popular mobile-based gambling products during Wimbledon. The app allows betting customers to place their wager at a retail location and then track its progress and even cash out a winning bet via their mobile devices.
Talking about the sports betting app, Mr. Drabwell said that “BetTracker and similar products continue to improve user experience and operator revenues.”