According to a report by Bloomberg, the NFL has struck a partnership deal with Sportradar. According to the deal, the NFL would be sharing the official data and allow Sportradar to sell it to licensed sportsbook.
The deal announced Monday confirms the “exclusive distribution of NFL’s real-time official play-by-play data and NGS data to sports betting operators in the U.S. and internationally where sports betting is legal and regulated.”
“The NFL will also use Sportradar’s comprehensive and award-winning integrity services to monitor betting across all NFL games (preseason, regular season, and postseason),” the statement said. “The NFL and its clubs will also have access to Sportradar’s integrity education workshops and products to ensure the continuation of the NFL’s high standard for integrity.”
NFL has been opposed to gambling and sports betting so far; however, with its recent moves, it seems that it is softening its stance on sports betting.
Last week, NFL allowed Washington Redskins a gambling-focused telecast of their games.
Redskins’ telecasts on the regional cable network NBC Sports Washington will follow a formula established by the Redskins’ NBA neighbors, the Washington Wizards. The Wizards, however, offered the free-to-play contests during the regular season, while the Redskins will have them only during the four preseason games when NBC Sports Washington has TV rights.
Recently, the NFL also issued directives to its employees urging to follow the organization’s gambling policy.