Online sports betting operator Bet365 has soft-launched its first sportsbook in the United States market. This came after it got an approval from the New Jersey Division of Gaming Enforcement to hold a test launch of the platform.
It should be noted that the company has made an entry at the perfect time when the NFL season is just about to begin. Bet365 also announced the “pre-live phase” on Twitter.
The launch took place just in time for the beginning of the NFL season, which is known to be lucrative for sports betting operators. Bet365 announced this “pre-live phase” on Twitter.
Amidst calls for tougher regulations in the UK gambling industry, several betting companies have been expanding in the other regulated European markets and also the US sports betting market created after the US Supreme Court legalized sports betting last year.
Bet365 is partnering with the Hard Rock Hotel and Casino in Atlantic City for its online sportsbook in New Jersey. Currently, there are 16 online sports betting platforms operational in New Jersey.