Malta Gaming Authority (MGA) has released its new advertising guidelines for licensed gambling operators.
The Gaming Authority has also announced to create a specialized committee to monitor and track the activities of gambling operators and make sure that they comply with the current regulations.
A 30-point checklist for licensed operators the new gambling advertising guidelines are aimed at ensuring higher standards of consumer protection.
Explaining the new guidelines, the MGA in its official statement said: “The main functions of the committee lie in reviewing commercial communications brought to its attention and assessing any possible breaches. The guidelines are intended to serve as guidance on the interpretation of the regulations, and should not be considered to be a substitute for the relevant laws and regulations.”
The new guidelines also mandate that all commercial communications must be “socially responsible with a particular regard to the need to protect minors and other vulnerable persons from harm or exploitation.”
These guidelines also apply to social media accounts of gambling operators and third parties associated with them. The guidelines also call for gambling operators to publish a publicly displayed social responsibility message.
Earlier this week, the Malta Gaming Authority also set up a new Sports Integrity Unit which is tasked with liaisoning with local and foreign regulatory authorities, law enforcement agencies, bet monitoring systems, sports governing bodies and gaming operators.