Online gambling and casino operator PlayOJO has launched an advertising campaign in Sweden to promote safer gambling message. The idea behind the campaign is to focus on responsible gambling and put in measures to curb exposure of underage minors to gambling-related products.
The online gambling operator terms the campaign as “a massive new TV, radio and digital advertising campaign.” The campaign aims at making users aware of the offers to help them play responsibly.
Peter Bennett, head of brand marketing at PlayOJO, explained: “PlayOJO is the fair casino where players are put first, and we wanted to reflect this in our latest advertising campaign in Sweden.
“The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly.
“As per our earlier decision to only advertise on TV in post-peak periods, our latest campaign will not be broadcast between 4 pm and 9 pm each day, making PlayOJO the only online casino in Sweden to focus on responsible gambling in all its advertising and stop advertising on TV before 9 pm.
“We believe our Thumbs Up campaign will help further establish PlayOJO as a leading online casino destination in Sweden and the only truly fair place to play.”