Gambling operator Genting’s online gambling brand, GentingBet has signed football expert Guillem Balague as its next football ambassador for the 2019-20 season.
Balague, a football expert will promote the brand by providing customers with expert insight into the Premier League, La Liga and Serie A, Champions League and other competitions.
Genting Online’s Managing Director, Jeremy Taylor, said: “Guillem has a strong reputation in football and is one of the most highly regarded pundits in the business. With a wealth of football knowledge that he’s prepared to share with our customers, Guillem is a world-class addition to GentingBet’s digital and brand offering.”
Earlier this month, Malaysian Gambling Operator Genting clubbed all its online gambling operations under one brand – Genting Bet. Now all iGaming offering from Genting including its online casino, live casino and sportsbook is available under the brand name GentingBet.
Balgue is a popular football author and journalist with over 20 plus years of experience covering football-related news for top European news outlets and media houses.
Commenting on his new endeavor with Genting Bet, Balague said: “The 2019 / 20 season is already shaping up to be a classic and I’m excited to be providing in-depth analysis on a huge range of football matches for GentingBet and its customers.”
Last week, in its bid to expand its online casino games offerings, GentingBet also struck a deal with gaming content and services provider NetEnt.