EveryMatrix To Pull Out Of UK White Label Market

EveryMatrix To Pull Out Of UK White Label Market

Gaming technology and services company EveryMatrix has finally decided to pull out of the UK B2C white-label market.
The UK Gambling Commission had earlier suspended the company’s B2C license. The company had been operating in the UK market since 2014.

EveryMatrix in its announcement said that while it is giving up its B2C license, its ‘UK B2B software provision license for Remote Gambling Software remains active, and the company continues to offer gambling software to the UK licensed operators.’

Earlier this month, the Gambling Commission published on its official website that it has initiated a review under Section 116 of the Gambling Act of 2005 into EveryMatrix Software Limited.

The Gambling Commission also said that investigation was launched after “compliance activity which included examining [EveryMatrix’s] customer interaction framework.”

Ebbe Groes, CEO of EveryMatrix stated “We fully respect UKGC’s decision of suspending our license and we acknowledge their wish for a substantially changed way of operating white label businesses in the future.

“We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in the UK, but this business has by now become unsalvageable.

“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix’s leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”

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