Online gambling operator 888 Casino has struck a partnership deal with NFL’s New York Jets franchise. Following the agreement, 888 logos and other brand symbols along with promotional materials will be displayed at the MetLife stadium.
It is not the first time that the team is partnering with a gambling operator. Last year, the Jets had partnered with MGM Resorts International who was its official partner.
“We couldn’t be happier with this deal. Partnering up with the New York Jets is a dream come true for us. We are so excited to be the first NJ online casino to sponsor an NFL team,” said Yaniv Sherman, Head of Group Commercial Development at 888.
“At 888casino NJ, we are always looking to score huge wins – this one certainly ranks right up there among the best of them. We look forward to supporting the New York Jets in every way by promoting them to the best of our abilities.”
Earlier last month, the NFL struck a partnership deal with Sportradar. According to the deal, the NFL would be sharing the official data and allow Sportradar to sell it to licensed sportsbook.
Now Sportradar has “exclusive distribution of NFL’s real-time official play-by-play data and NGS data to sports betting operators in the U.S. and internationally where sports betting is legal and regulated.”
According to the sponsorship deal, 888 will feature the team on their website and subsequently, the casino brand will also be promoted at the team’s stadium and events.
“This is a big deal for the NFL and for 888casino, and we are proud to promote the NY Jets. 888casino is a leading New Jersey online casino, with a strong and growing player base,” said Sherman.
“We recently upgraded our operations with the rollout of a brand-new Orbit platform with powerful functionality, feature-rich new casino games, and quick-click entertainment for our players,” he added.