Sen+, a Melbourne-based online sports radio operator has been charged with violating the gambling advertising rules. Following an investigation launched by the Australian Communications and Media Authority (ACMA), the radio operator has been found to be streaming a gambling promo during online audio coverage of the Australian Open women’s quarter-final on 23 January 2019.
According to the revised gambling advertising rules, gambling-related adverts are prohibited during the live coverage of sporting events between 5 am and 8:30 pm. Moreover, airing or streaming gambling promos are also prohibited both five minutes before the start of the game and after.
Commenting on the finding and violation of gambling advertising rules, ACMA chair Nerida O’Loughlin said: “Online service providers need to be aware of their obligations. The rules are in place to create a safe zone for children and families as they enjoy live sport broadcast on television or streamed online.”
The online radio operator said that the breach of gambling advertising code was because of an error in scheduling on their part.
Though the regulator has not imposed a fine or initiated an administrative action against the radio operator, SEN+ is issued a directive to commission an independent audit of its processes. It is also asked to conduct staff training and make them aware of the revised gambling advertising rules.