Both Apple and Google have removed illegal gambling apps which were listed on the App Store and Google Play respectively. Gambling apps which were disguised as non-gambling products have been banned in the two platforms.
Reports reveal that many of the Asian-facing gambling apps were offering gambling products in disguise as they appeared to be offering wine, weather and travel-related products and were not complying with local government regulations.
Of those removed from iOS App Store and Google Play, some Apps ranked in top 100 and had been rated over 100,000 times.
The apps were able to operate in disguise as their descriptions were not coherent with the content. Also, in the reviews, their gambling features did not surface.
Earlier this year in June, revising its policy on gambling apps, Apple announced that now the App Store will host only native gambling Apps. Apple had previously allowed the gambling operators and app developers until September 3 to comply with the new rule.
However, in a recent update, Apple has allowed gambling app developers an additional six months to comply with its recently updated guidelines which called for gambling-related Apps to be fully native to iOS.
Apple has made it clear that HTML5 games distributed within apps that “may not provide access to real money gaming, lotteries, or charitable donations, and may not support digital commerce,” if they are not fully native to its operating system.