The number of gambling-related adverts on the television has been declining in Norway, thanks to the efforts of the country’s gambling regulator, Lottsift.
According to recent reports, overseas gambling operators are now spending significantly less on advertising their gambling products to Norwegians through adverts on local television channels.
Between August 2018 and July 2019, the number of gambling-related adverts on Norwegian television dropped by a significant 13 percent year-on-year. The data has been revealed based on the statistics formed by the market research firm Nielsen Media Research.
While the 13 percent decline has been reported for gambling operators which have a license to cater to domestic customers, there has been a 19 percent decline in the number of gambling adverts sponsored by overseas gambling operators on Norwegian TV.
Gunn Merete Paulsen, the Director Of Norway’s gambling regulatory body, credits the decline to better enforcement efforts made by the gambling regulator.
Earlier this year in May, Norway also introduced some stricter measures related to gambling payments. As a part of the new regulation, the government has announced that no payments can be made to illegal gambling operators and neither can one receive any payments from an unauthorized operator.
This has made it difficult for illegal operators to offer services as currently, the unlicensed operators provide gambling products and services and other companies facilitate their payment transactions.