Facebook is planning to sue a UK firm for using the platform to promote gambling, especially amongst children.
According to media reports, Facebook could seek legal action against a UK-based startup firm The Spinner for promoting gambling adverts through their platform.
It has been reported that the Spinner has been promoting gambling adverts on social media platforms and Facebook is all set to sue them for violating their online policies and conducting unacceptable business practices.
While Spinner has been accused of promoting gambling products and services on social media platforms, the company said that their gambling adverts are thrown at people and customers (of their clients which are gambling firms), “more engaged compared to players who weren’t exposed to the content, and showed improved results in terms of logins, ARPU [average revenue per user] and life-time value.”
Elliot Shefler, a spokesperson for the company says “In 2019, a few online casino operators have started using this method to influence their existing players, mostly slots players, to login and play more often.”
“Those players are being exposed to hundreds of articles with titles like ‘Wisconsin man hits $1.3 million jackpot at Flamingo’ or ‘Lucky local cashes over $150K jackpot at Vegas-area casino’ on their social media feeds.”