Online gaming content supplier, Play’n Go has inked a content deal with UK gambling giant Paddy Power Betfair. The deal is the content supplier’s strategic move to expand in the UK online gambling market.
Following the deal, Play’n Go titles will now be available across Paddy Power Betfair’s platform.
Francesco Borsetti, commercial director of Betfair Gaming UK, said of the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n Go. We aim to offer the widest selection of high-quality slot content and, with Play’n Go, we can continue to do just that.”
Johan Törnqvist, CEO of Play’n Go, said: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment.
“This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
Recently, Flutter Entertainment (Rebranded Paddy Power Betfair) and The Stars Group announced a merger deal. The two companies are eyeing at the newly regulated and expanding betting markets in the US. With the merger, the new entity will be the world’s largest online gambling company.