Sweden’s state-owned gambling operator Svenska Spel confirmed the launch of Verisec’s Freja eIDtechnology. The launch of the new technology is to boost the company’s efforts to advance its customer identification processes.
The gambling operator had partnered with the Freja eID back in May and with the integration complete the gambling operator has launched the new technology across its Svenska Spel Tur and at Svenska Spel Sport & Casino platforms.
With the new technology, customers who have previously been referred to a single e-ID, are now no longer locked to a specific login method. The move is also significant as the new laws which are to come into effect in Sweden from January call for licensed operators active in the country to use an e-ID to register customers in order to clarify their age and identity.
Verisec’s chief executive Johan Henrikson said: “Most companies that digitize their services put considerable resources on good user experience and to eliminate eventual friction for users who want to access the digital service. Thus, not keeping users locked to a specific sign-in solution is an important step.
“We believe that this is not only positive for the users, we also believe it is a strong competitive factor in that Svenska Spel is the first gaming company with a gaming license that offers its users more than one e-ID.”