Caesars’ Harrah’s Casino in Illinois has been sued for using facial recognition technology which is claimed to be infringing on the individual liberty of its patrons.
Two of the casino’s patrons Leon Martin and Anthony Adams initiated the lawsuit and which is now being supported by several of Caesar’s customers.
The lawsuit claims that the casino utilizes the facial-recognition technology which directly violates the Biometric Information Privacy Act (BIPA) which was voted back in 2008.
The lawsuit also points out that the gambling facility did not create “any following written policy” after they had deployed the facial recognition systems at the venue.
Facial Recognition technology is used by casinos across the globe for security purposes but it has sparked controversies as the technology is susceptible to misuse.
Earlier this year, a Bloomberg report sparked controversy when it claimed that the Chinese casinos in Macau make use of facial recognition systems to predict which customer would lose more.
The Bloomberg report claimed that the casino operators in Macau “are starting to deploy hidden cameras, facial recognition technology, digitally-enabled poker chips and baccarat tables to track which of their millions of customers are likely to lose the most money.”
With the use of Artificial Intelligence and advanced algorithms, the casino operators study the ‘appetite for risk’ of each customer. As such, this helps the casinos generate more revenue as when more is wagered, the house wins more.