Swedish Advertising Authority Rules Cherry’s Hajper Casino Brand’s Ad Violates Regulations

Swedish Advertising Authority Rules Cherry’s Hajper Casino Brand’s Ad Violates Regulations

Hajper casino brand operated by online gambling operator Cherry AB is chided by the country’s advertising watchdog Reklamombudsmannen (RO) for a gambling advert that was seemingly targeting children.

The online gambling brand launched last year had posters displayed in a subway in the Capital Stockholm. The advertising authority received complaints about these adverts which featured a cartoon male superhero figure with a capital H on his chest.

The advert also promoted jackpots available via Hajper’s casino and it also demonstrated that how fast new customers can register and start playing on the site. However, the posters did mention that the site was restricted for those below 18.

The complaint mentioned that the advert was targeting children and that the advert in many ways resembled a comic book. While the advertising authority asked the gambling operator to comment it refrained.

Upon investigation, the gambling authority concluded that the posters’ comic book format was “such that it can be assumed that children or young people notice and can be affected by it.”

It ruled that the Hajper ad contravened the Gaming Act’s requirement that gambling advertising cannot specifically target children or anyone under 18 years of age.

There has not been any specific punishment or fine announced by the advertising watchdog yet.

Last week, an administrative court in Sweden ruled in favor of Swedish gambling regulatory body Spelinspektionen’s decision to award a limited license to several online gambling brands owned and operated by Cherry AB.

The gambling regulator had awarded licenses to seven online gambling brands fully owned and operated by Cherry AB. However, the gambling regulator restricted licenses allowing them for a period of just two years initially.

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