Yahoo Sports and BetMGM have inked a multi-year sport betting deal following which Yahoo Sports will now be the official Digital Media Sports Partner of MGM Resorts.
Guru Gowrappan, CEO of Verizon Media and Jim Murren, Chairman and CEO of MGM Resorts International, announced that Yahoo Sports and BetMGM have entered into a partnership to “power sports betting for Yahoo Sports and create collaborative content experiences and live events.”
In a joint release, the two companies confirmed that the integration will launch in the Yahoo Sports app (iOS or Google Play) in November in the United States while the transactions will be facilitated by the BetMGM platform.
The NBA, NHL, football, college sports, baseball, soccer, golf, and tennis will be included in the integration.
“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,” Gowrappan said in a release. “At Verizon Media, we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
“This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector,” Murren added. “Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”