Philadelphia Eagles, a National Football League (NFL) franchise has inked a multi-year partnership deal with the Kindred Group subsidiary, Unibet.
Following the partnership deal, the online gambling operator will have its branding presence across the Lincoln Financial Field, the home stadium of the franchise.
Commenting on the deal, Arnas Janickas, head of U.S. marketing at Unibet, said: “As we look to grow our footprint in the US, it only made sense to partner with one of the largest, most respected and loved teams in the NFL. The Eagles unmatched fan engagement and relentless innovation in digital space definitely helped to make this partnership a reality.”
Catherine Carlson, senior vice president of revenue and strategy of the Philadelphia Eagles, added: “Unibet’s reputation as a global leader in the online gambling space has helped the company establish a strong, emerging footprint in the Philadelphia market. We are proud to align ourselves with a company that is fully dedicated to innovation, customer experience, and responsible gaming.”
Earlier in September, Unibet launched its second sportsbook in the US, in Pennsylvania, partnering with tribal casino Mohegan Sun Pocono. The gambling operator has also signed a multi-year partnership deal with New Jersey Devils.