Aspire Global has made its debut in the US market as its recently acquired game aggregator company Pariplay inked a partnership deal with 888 casino.
Following the deal, Pariplay will be provide gambling operator 888casino with access to its large portfolio of proprietary games along with a range of third-party titles.
Earlier in the month, Aspire Global closed the acquisition deal with GMS Entertainment, the company that owns the gaming content services provider Pariplay. The gambling operator had announced a €13.1m acquisition deal earlier in June this year.
“This is a significant agreement and we are very excited for Pariplay. We acquired the company with the purpose of accelerating B2B-growth and external game sales through a new sales channel outside of our own partner network.
Moreover, we hoped that Pariplay’s iGaming license for New Jersey could act as the spearhead of our future efforts to enter the US market. Today’s news is fully in line with our M&A-strategy and we look forward to realizing the full potential of this opportunity”, says Tsachi Maimon, CEO at Aspire Global.
“Pariplay is a long-standing partner of ours and this important agreement strengthens our relationship going forward. We look forward to presenting Pariplay’s leading game content to our New Jersey-audience and hope to go live soon, subject to the relevant regulatory approvals”, says Yaniv Sherman, SVP Head of Commercial Development at 888”.