Top betting and online gambling operators in the UK have pledged voluntary measures to ensure compliance and promote responsible gambling after a group of British parliamentarians demanded an extension of maximum stake limit to online casinos and betting.
The Guardian reports that the UK betting industry has devised five safer gambling commitments.
The five pledges, which will be independently monitored and publicly reported on, are to:
– Prevent underage gambling and protect young people.
– Increase support for the treatment of gambling harm.
– Strengthen and expand codes of practice for advertising and marketing.
– Protect and empower our customers.
– Promote a culture of safer gambling.
UK gambling firms lost £1.2bn in value after the demand for extending maximum stake limits to even online games.
The recommendation by the Gambling Related Harm All Party Parliamentary Committee triggered panic amongst gambling operators and investors in the country.
“There is no justification for having slot machine-style games online with staking levels above £2, in line with land-based venues,” the APPG said in an interim report published on Monday.
Earlier in the year, the maximum stake limit on Fixed Odd Betting Machines (FOBTs), was reduced from £100 to £2.