Online casino and gambling operator Leo Vegas has inked a deal with B2B marketing platform provider BlueRibbon Software.
With the strategic partnership, Leo Vegas is aiming at improving and enhancing customer engagement across its product portfolio.
Commenting on the partnership, Rokas Benetis, head of live casino at LeoVegas said: “At LeoVegas we’re continuously searching for the new and innovative ways to build the greatest gaming experience.
“Our partnership with BlueRibbon will enable us to add a new level of engagement and gamification to our existing games portfolio. Through LeoJackpot our players will have access to the exclusive jackpots while playing their favorite games.”
Through the partnership, LeoVegas will launch new jackpot-based promotions across all of its B2C products, as the company strives to gain an edge through offering players “a new layer of excitement and anticipation during gameplay”.
“We believe that online gaming brands need to differentiate themselves and are looking for solutions to help them to acquire and retain players,” said Amir Askarov, co-founder and CEO of BlueRibbon Software.
Last month, Leo Vegas was penalized by the Dutch gambling regulator for offering its betting products to native customers without having the necessary permissions to operate in the newly regulated Dutch gambling market.
The Netherlands’ gambling regulatory authority, the Kannspelautoriteit (KSA), on Thursday, slapped a fine of €350k and €400k on the Malta-based LeoVegas and its Royal Panda Ltd subsidiary, respectively. The companies were caught accepting wagers from Dutch customers between August 2018 and January 2019.
The KSA in its finding said that the online gambling operators were accepting wagers from Dutch IP addresses and were also processing transactions using the popular Dutch payment processor iDEAL.