Sweden’s state-owned gambling operator Svenska Spel has made good on its promises to promote youth sports across the country. The gambling operator announced a donation of SEK50m (£4m) as part of its Gräsroten initiative.
Including this year’s donation, Svenska Spel has now been donating for seven consecutive years to support grassroots sports in the country. The majority of the donation has gone towards promoting and supporting football.
“Svenska Spel’s Gräsroten makes a real difference for sports associations in the country,” says Stefan Bergh, the Swedish Sports Federation’s general secretary, who made a donation to Piteå IF via the Gräsroten initiative.
“Through their unremitting commitment, the associations are able to handle a lot themselves, but thanks to the Grassroots, they can do that extra that helps the sports family continue to grow as more children and young people get moving.”
“We at Svenska Spel always look forward to this time of year, when we, through the Gräsroten, distribute more than SEK 50 million to youth sports,” added Patrik Hofbauer, CEO of Svenska Spel. “Enabling more children and young people to become part of the Swedish sports family and get moving is incredibly important. Grass root sports is one of the initiatives we strive to support.”
Recently, Svenska Spel launched its exclusive online gaming platform for its retail agents making it easy for them to sell their participation games to customers all over Sweden on the internet via spela.svenskaspel.se.
The facility would be available to all retail gaming agents affiliated with Svenska Spel Sport and Casino. In the initial stage, the games available areStryktipset, Europaatipset, Toptipset, Bomben, and Powerplay.