The company aims at expanding its market share and position itself as a leading supplier of slots to all sectors of the gaming industry.
As per the terms of the agreement, Livewire will remain an independent studio focused on the development of land-based games.
“We would like to officially welcome Alan and his team to the Gauselmann Group,” commented Sascha Blodau, UK general manager for the Gauselmann Group.
“Livewire and Blueprint have had a close relationship for many years, so this merger makes perfect sense for both parties. We look forward to working with Livewire and building on our already successful partnership.”
The UK Gambling market is undergoing a lot of changes as the gambling regulator continues to introduce a series of strict regulatory measures.
Recently, a group of British parliamentarians called for introducing a maximum stake limit on online casinos and betting.
Gambling Related Harm All Party Parliamentary Committee has triggered panic amongst gambling operators in the country.
In a recent report, the APPG said: “There is no justification for having slot machine-style games online with staking levels above £2, in line with land-based venues.”
“It is possible to bet thousands of pounds in a matter of minutes from a mobile phone with no supervision.”
Carolyn Harris, Labour MP for Swansea East and APPG chair, said: “We intend to go after the online companies just like we did with the fixed-odds betting terminals . . . The consequences of this on people’s lives are absolutely unbelievable.”