UK-based Merkur casino will not face any regulatory action from the Advertising Standards Authority (ASA). The advertising authority confirmed after launching a probe into a controversial gambling advert of the company.
Earlier a complaint was filed against a gambling ad promoting a gambling firm that appeared on the back of a child’s bus ticket on May 28th. 2019.
The advert was promoting the gambling company by promising £5 free plays on a machine of their choice. In its complaint, the complainant questioned the motive of the advert and claimed that the advert was aimed at children and minors under the age of 18.
However, the gambling operator denied the claims and said that it was intended only for adults.
However, Merkur also said that the TicketMedia, the ad agency they used, had confirmed that a little over 23% of ticketed passengers were between 5 and 15 years of age on the bus routes used for advertising.
Upon investigation, the ASA found that the majority of the people on the route were adults and only 3% of all passenger journeys involved children purchasing a cash paper ticket on the bus. As such the ASA decided to let Merkur Casino go off without a fine or punitive action.