The newly launched Stars Group’s Fox Bet brand has now become the official partner of National Basketball Association (NBA) franchise the Philadelphia 76ers.
The new deal will build awareness of its Fox Bet brand and app via the 76ers traditional, digital and social media assets, custom home game promotions, exposure on courtside and LED signage.
“To have the opportunity to tie the Fox Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” commented Robin Chhabra, chief executive officer of Fox Bet.
“This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
Earlier in March, in an unprecedented partnership between a national media house and a sports gambling company, Fox Sports and the Star Group launched a real-money sports gambling app in New Jersey.
“Fox Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, chief commercial
officer of Harris Blitzer Sports and Entertainment, owners of the 76ers.
“Recognising the passionate 76ers fan base, Fox Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”