UK-based sports betting operator William Hill US is all set to tap into Florida as it plans to open a race book at Casino Miami. While the launch of the race book is subject to regulatory approval, the operator expects to open the facility by the end of December.
“Casino Miami is a great location with a modern space where we have created a first-class experience for all racing fans in the area,” said Joe Asher, CEO of William Hill US. “We look forward to working with Phil Ruffin and his team to enable our customers to bet on races from across the country.”
The race book will offer pari-mutuel simulcast wagering and bettors will be able to watch and wager on major Thoroughbred, Harness, and Greyhound tracks as well as Jai Alai from around the country.
Ruffin, owner of Casino Miami said: “William Hill has unparalleled expertise and a rich history in racing. The company has led the industry for decades and together we will bring state-of-the-art technology and innovation to Casino Miami. This new race book will provide us with an incredible amenity for guests and will place us at the forefront of the forthcoming Florida sports betting business.”
Recently, William Hill also became an official partner of the NBA for the 2019-20 season. Following the deal, William Hill will be able to use the official NBA league data and branding while offering its gambling products at in-person gambling locations and also on its mobile betting app.