Cricket Australia has made it clear that they are not at all interested in having a gambling operator sponsor its events, except Bet365. It has said no to a betting company that offered to sponsor the Big Bash League.
Cricket Australia chief executive Kevin Roberts confirmed rejecting the gambling sponsor. Roberts said that the board doesn’t want any more criticism for having a gambling operator sponsor the domestic Twenty20 competition.
“That is something we won’t do because it’s fun, family entertainment,” Roberts told SEN radio on Saturday.
The cricketing board has already drawn a lot of flak for being sponsored by Bet365.
“There are two very separate points here,” Roberts said.
“The integrity of the game, it’s all about keeping the game clean. And, on the other hand, very separately, we have a commercial arrangement in the sports betting space in Australia.”
“I would note that we’re very conservative in that space … we have an existing commercial arrangement in some other forms of the game and we need to honor that at this point in time. But in terms of our future commercial strategy … we’re going to be reflecting on the sponsorship categories and the markets where we want to do more, where we want to maintain our position, and in some cases where we want to do less.”
Roberts also said that they are also open to reviewing their sponsorship deal with Bet365.
“I don’t want to jump the gun, the worst thing we could do is react prematurely,” he said.