EveryMatrix To Wrap Up Its B2C Online Gambling Operations In The Danish Market

EveryMatrix To Wrap Up It B2C Online Gambling Operations In The Danish Market

Online gambling technology and services provider EveryMatrix is winding up its B2C operations in Denmark citing regulatory hurdles and enhanced focus on its B2B operations.

In an announcement on Friday, EveryMatrix said that it would pull all its Denmark facing sites including 777.dk, Casinohouse.dk, Jetbull.dk and Victoriamilan.dk. However, the press brief did not confirm as in when the sites will be pulled out of the Danish online gambling market.

Users visiting the site could see that the Jetbull.dk’s sign-up page stands disabled. The Casino House site says it is “temporarily closed.”

The site mentions that it is down because the operator’s license has been suspended by the Danish gambling regulator Spillemyndigheden. However, it also says that the company is trying to reach “an agreement with a new licensee, who can meet the requirements.”

EveryMatrix has said that while it seeks to continue providing a fully certified and reliable platform and software solutions to operators approved by the Danish gambling regulator, it is looking forward to enhancing its footprints in the B2B market and aims at establishing itself as a market leader.

Earlier UK Gambling Commission Suspended EveryMatrix’s B2C License

In September, the UK Gambling Commission suspended EveryMatrix’s B2C license. Announcing the suspension, on its official website, the UK gambling watchdog said that it has “initiated a review under Section 116 of the Gambling Act of 2005 into EveryMatrix Software Limited.”

However, following unsuccessful appeals, EveryMatrix eventually decided to pull out of the B2C online gambling market in the UK. EveryMatrix CEO Ebbe Groes explained that the business had become unsalvageable and that they would be focussing on the B2B market instead.

Earlier in the year in May, Everymatrix had finalized a deal with Swedish online gambling company AMGO to sell its flagship Jetbull online casino for €1 million in cash and €1 million in newly issued AMGO shares at SEK1.0 (10,750,000 new shares).

EveryMatrix CEO at that time had said that the company wants to focus solely on its role as a software service provider. The company has given a familiar explanation as it plans to pull out of the Danish B2C market.

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