Sweden’s gambling regulatory authority, Spelinspektionen has introduced a series of measures to ensure gambling operators in the country comply with the recently adopted regulations. It has also been strict with gambling operators and in the implementation of responsible gambling measures at gambling facilities.
As a part of its effort to create a safer gambling environment in the country, recently, it has announced the launch of a two-week campaign to create awareness about the gambling laws in the country.
The campaign to create awareness is scheduled to start by the end of December and it will continue until the first week of January.
The campaign will involve adverts aimed a creating awareness about gambling regulations. The adverts would be appearing on billboards, in the print media, and on various digital platforms.
Anders Sims, communications manager at Spelinspektionen, explained: “By telling people that the regulator exists, what we do and above all why we hope to make the market safer for everyone who plays.
“The license is a security stamp. It is the Gaming Inspectorate that issues the licenses and is responsible for calling the companies that are licensed to ensure that they live up to the Swedish regulations. We want those who play to know what applies so that they can choose companies with a Swedish license.”
The estimated cost of the campaign is SEK 2.5 million. The gambling regulator has said that the funds for the campaign “is relatively little compared to the gaming companies’ advertising investments. But the campaign runs during the interim days as the price is significantly lower than usual.”
Strict With Compliance
The Swedish gambling regulator, Spelinspektionen, has been strict with compliance and has been consistently making efforts to tackle issues related to responsible gambling and money laundering.
Recently, the UK Gambling Commission (UKGC) signed a memorandum of understanding with Spelinspektionen. The agreement will see the two gambling regulatory bodies come together to ensure better implementation of regulatory provisions in their respective jurisdictions.