Star Entertainment has inked an extended partnership deal with Konami. With the deal, the gambling operator is set to equip its integrated resort locations across Sydney, Brisbane and the Gold Coast with systems technology.
Star Entertainment has already been relying on Konami’s Synkros casino management system. The gambling operator uses Konami’s solutions to offer performance and engagement opportunities across its portfolio.
Star operates The Star Sydney, The Star Gold Coast, and Treasury Brisbane along with the Sheraton Grand Mirage on the Gold Coast. The group also owns and operates seven hotels and about 60 restaurants and bars in total. The company employs about 9,000 workers.
“Konami continues to be the core casino systems provider across our portfolio due to the company’s ongoing partnership commitment, and Synkros’ proven reliability for over a decade,” said David Croft, general manager of product and strategy at The Star Entertainment Group.
“Considering the level of service, collaboration, and innovation we’ve maintained, Konami’s Synkros best aligns with The Star’s vision to become Australia’s leading integrated resort company. The Star is looking forward to continuing its partnership with Konami in developing innovative casino management solutions.”
The gambling operator is strategically moving to up its game to provide its customers with the latest technologies and conveniences including optimized rewards and cashless wagering.
The company has already introduced Money Klip cashless wagering for faster, more secure transactions. The feature helps players fund their accounts with enhanced security. Also, it is done electronically and there is no need to put in bills or tickets into each machine.
“The Star is continually driving towards fresh entertainment opportunities and new levels of engagement,” said Mitsuhiro Miyazaki, managing director at Konami Australia.
“For as long as we have had the pleasure of working together, The Star Entertainment Group has been a company with a long-term, global approach to advancing the future of the industry.”