London, January 7, 2020 – London-based video virtual sports specialist Highlight Games Limited today announces that it has entered into a multi-year agreement to supply its flagship SOCCERBET single match product to Sisal Loterie Maroc, a subsidiary of Italian Sisal Entertainment S.p.A.
Following the agreement, SOCCERBET will become available to customers of the Moroccan National Lottery (SGLN) in over 700 retail locations in Morocco.
SOCCERBET is Highlight Games’ exclusively licensed and ADM approved virtual football product which features archive footage from the biggest clubs in Italian Serie A. With highly optimized game design based on decades of archive live action football, SOCCERBET can be tailored to suit sportsbook or virtual sports offerings across retail, online and mobile channels.
Nick Gardiner, Director, Highlight Games, said: “”I am delighted to announce Highlight Games’ first deal with a national lottery, in partnership with Sisal. Since the launch of SOCCERBET in Italy earlier this year, Highlight Games has consistently been the number 1 supplier of virtual football games, displacing traditional graphical products and introducing customers to a new form of virtual play. The combination of genuine video archive footage with the pace of virtual sports betting and real match commentary is a compelling one, and we look forward delivering SOCCERBET to SGLN customers.”
Adil Benchekroun, General Manager, Sisal Lottery Maroc, added: “Sisal is delighted to partner with Highlight Games to bring its premium SOCCERBET game to SGLN customers. SOCCERBET’s use of real archive Serie A footage makes it uniquely appealing to players, and we look forward to launching additional products from the Highlight Games portfolio in the future.”
About Highlight Games Limited
Highlight Games is a London-based video virtual sports and games supplier which specialises in the creation of innovative, sports-focused betting experiences. Using a unique patent-protected live video game format, Highlight’s products feature top teams and players from the world’s favourite sports. The company’s flagship SOCCERBET game is the #1 selling product in Europe’s largest virtual sports market and its branded portfolio of products, which include NBA Last 90 and NBA Last 60, will launch in gaming and lottery markets in the US and around the world in 2020. Featuring highly optimized game design based on decades of archived live action sports footage, Highlight’s products can be tailored to suit the sportsbook or virtual sports offering of operators across retail, online and mobile.
Learn more at www.highlight-games.com
About Sisal Entertainment S.p.A
Sisal has been active in the market since 1946, as the first company licensed by the Italian state to operate in the gaming sector, and for the last 70 years it has played a leading role in the history of Italy and in Italian people’s lives. Today Sisal Group, led by CEO Emilio Petrone, is a major player in gaming markets and in the payment services sector, with over 45,000 points of sale distributed on a capillary basis throughout Italy. This commercial network enables the company to present an innovative offering of entertainment experiences to the public and a broad range of payment solutions. Sisal Group manages the games SuperEnalotto, SiVinceTutto SuperEnalotto, Vinci per la Vita – Win for Life, Eurojackpot and VinciCasa. It also has a presence in the sport betting sector, with Sisal Matchpoint, and online through the company’s website, www.sisal.it, and dedicated mobile applications. In September 2010, the Company also introduced Sisal Wincity, a new retail concept which combines entertainment and catering at nineteen venues in Italy’s main cities.The Group’s SisalPay brand puts innovation at the service of consumers by offering simple, secure payment services for utility bills, mobile phone top-ups, prepaid debit cards and much more. Sisal has had a strong focus on social responsibility right from the outset. This commitment in the areas of education, culture, sport and science is set out in a detailed Social Responsibility program, with projects addressed to enhancing the value of talent, to educating young people and to research. The Gioco Responsabile (Play Responsibly) campaign represents the central pillar of the social sustainability strategy put in place by Sisal, which has always regarded the protection of its customers and the most vulnerable categories in society as a key priority for the company. This ethical approach, based on an offering of entertainment products that is transparent, aware and safe, is certified by leading international entities.