The English Football Association has confirmed that it will review the sale of its FA Cup broadcast rights. The review has been promised amidst criticisms of the deal that allowed the country’s top betting operator Bet365 to show games on its website. The deal was facilitated by IMG.
The Football Association had already been in a contract with betting operator Bet365 to which it allowed to show FA Cup ties both on its website and app.
Over the last weekend, as a part of the deal, Bet365 has already shown 23 third-round matches. The deal is for a period of six years and the company inked the deal with the football association in January 2017.
If the customer shad to watch a game on the Bet365 website, they would be able to do so only if they had placed a bet or had made a deposit of at least £5 in the 24 hours before the start of a game.
The Football Association had announced earlier in July 2017 that it is not associated with gambling companies and had terminated its contract with retail betting operator Ladbrokes.
Speaking to the Daily Mail, an FA spokesperson said: “We will review this element of the media rights sales process ahead of tendering rights from the 2024/25 season.”
“The FA agreed a media rights deal with IMG in early 2017, part of which permits them to sell the right to show live footage or clips of FA Cup matches to bookmakers. Bet365 acquired these rights from IMG to use from the start of the 2018/19 season.
“This deal was agreed before we made a clear decision on the FA’s relationship with gambling companies in June 2017 when we ended our partnership with Ladbrokes.”