The Advertising Standards Authority (ASA) has banned a gambling advert featuring footballer Declan Rice. Rice, 20 years old appeared in a gambling advert for Betway. The ASA guidelines strictly prohibit anyone less than 25 years of age appearing on a gambling advert.
The said advert appeared on the company’s YouTube account. This was in October last year. The video showed a car clamp prank being played on the England and West Ham star.
However, the advert has been banned and the gambling operator warned by the ASA for not complying with its guidelines. The AS guidelines completely bans those under the age of 25 to appear in adverts promoting gambling.
Betway Defends The Advert
While the anti-gambling media is all out against the Betway advert, the company has defended Declan’s appearance on the advert saying that the video did not make any reference to odds or promotions and also did not feature any link to the company’s website. It said that the video should be seen as an “editorial content” and not an advert.
However, the ASA differed from Betway. It said that the video appeared on the company’s Youtube Channel that could indict viewers to place wagers later as those in the video were wearing jerseys featuring Betway Logo.
The ASA said that it has banned the video advert, “Because Declan Rice was under the age of 25, and played a significant role in the ad, we concluded that the ad breached the Code.”
Responding to the ban, Betway spokesman said: “Although the prank was genuinely intended as a stunt for content purposes rather than an advert, Betway fully accept the ASA ruling and have already removed the video.”