The government in Kenya is bringing in fresh gambling advertising restrictions as a part of its new guidelines for the country’s gambling industry.
Kenyan gambling regulators have pushed for restricting the “hours” for gambling operators to promote their products. According to the new guidelines, gambling adverts should only be aired between 8 p.m and 6 a.m on school days.
“There would be absolutely no advertising between 4 p.m. and 8 p.m. during school days,” the government’s newly published guidelines read.
While the guidelines aim at restricting gambling adverts, it allows gambling operators in the country to air the community uplifting projects between 6 a.m. and 9 a.m. Also, gambling operators can promote responsible gambling messages between 9 a.m. and 4 p.m.
The new gambling advertising guidelines allow for advertising gambling products between 9 p.m. and 6 a.m. on Saturdays and holidays. On Sundays, gambling companies would only be allowed to advertise their gambling products between 8 p.m. and 6 a.m.
Limiting Children’s Exposure To Gambling
The Kenyan government has been strict with the country’s gambling and betting industry and with the new gambling advertising guidelines, the government aims at restricting Children’s exposure to gambling products and tackling gambling addiction.
According to a Geopoll study in 2017 which was aimed at studying the rise of sports betting in Africa, Kenya topped the chart in youth participating in gambling activities. It found that Kenya has the highest number of adults between 17-35 years who are into gambling in sub-Saharan Africa.
The Government has been bringing in a series of measures to curb the spread of gambling in the country. Kenya has increased taxes for betting operators and has been launching drives against illegal gambling in the country. The new restrictions on gambling advertising have been brought as the government believes it allows for the thriving of the country’s betting industry.