UK – The UK Gambling Commission, a body of the UK Government that regulates gambling activities and supervises gaming law, is to investigate bookmakers over their controversial deal to live stream English FA Cup matches for customers who have placed a wager on a match.
The deal, which has received recent criticism and backlash from gambling charities in the UK along with the UK Prime Minister Boris Johnson, could result in punishment for the sports and betting firms involved.
Punishment could include sanctions, a financial penalty, formal warning or license revocation.
Neil McArthur, chief executive at the UK Gambling Commission since 2018 said:
“Our investigations into that matter are ongoing. I understand why there are concerns, and to be clear we already require gambling operators to market, advertise or engage in sponsorship in a socially responsible way. We are in touch with all operators in the deal to find out what they did to satisfy themselves.”
The deal was struck between IMG agency, giving rights to bookmakers to stream English FA Cup matches to customers who placed a wager within 24 hours of a particular match kicking off.
The betting and gaming firms involved include; Unibet, Bet365, William Hill, Ladbrokes and 3 other bookmakers.
The Gambling Commission added:
“We expect gambling operators to ensure, when agreeing commercial deals relevant to sport, that such arrangements are consistent with keeping gambling safe.”