London, January 16, 2020 – London-based video virtual sports specialist Highlight Games Limited today announces that its SOCCERBET football product has launched on an additional channel in Eurobet retail venues.
Since its launch in March 2019, SOCCERBET, which features archive footage from the biggest clubs in Italian Serie A, has consistently been a top-performing product across the Eurobet retail estate. SOCCERBET is available in single match and league formats and is currently the #1 performing product in the Italian virtual sports market.
“We’re delighted with the success of our SOCCERBET product in Italy and by the fact that Eurobet has chosen to reflect its popularity with the introduction of an additional channel in its retail estate,” said Nick Gardiner, Director, Highlight Games. “Highlight Games’ exclusive use of Serie A archive video footage has captured the imaginations of Italian players and they will now have more opportunities to bet on these unique games across two channels in Eurobet venues,” he added.
Federico Spescha, Head of Sportsbook & Trading, Eurobet, said: “SOCCERBET is a truly special product which has proven incredibly popular with our valued customers. Our priority as an operator is to give players what they want, and so it was an easy decision to introduce more SOCCERBET to our portfolio. We look forward to launching additional content from Highlight Games in the near future.”
About Highlight Games Limited
Highlight Games is a London-based video virtual sports and games supplier which specialises in the creation of innovative, sports-focused betting experiences. Using a unique patent-protected live video game format, Highlight’s products feature top teams and players from the world’s favourite sports. The company’s flagship SOCCERBET game is the #1 selling product in Europe’s largest virtual sports market and its branded portfolio of products, which include NBA Last 90 and NBA Last 60, will launch in gaming and lottery markets in the US and around the world in 2020. Featuring highly optimized game design based on decades of archived live action sports footage, Highlight’s products can be tailored to suit the sportsbook or virtual sports offering of operators across retail, online and mobile.
Learn more at www.highlight-games.com
About Eurobet Italia Srl
Eurobet Italia Srl is part of GVC Holdings PLC and owns more than 850 betting shops across Italy and one of the most popular betting and gaming website in the Italian gambling Industry. Eurobet was born in 1995 and was one of the first bookmaker to take online bets. In 1999 Coral (third UK bookmaker at that time) completed the Eurobet acquisition, followed by the merge with Gala, and the GalaCoral Group foundation in 2005. The historic merge between Ladbrokes and GalaCoral of 2016 created the most important betting and gaming company in the UK (LadbrokesCoral Group). In 2018, GVC Holdings completed the Ladbrokes Coral takeover, creating one of the world’s biggest gambling groups. Today Eurobet is one of market leaders in the betting and gaming industry in Italy, thanks to a wide product offer, both online and offline, with special focus on innovation and responsible gaming propositions.