The Wind Creek Bethlehem, previously named Sands Casino Resort Bethlehem, has completed an overhaul of its casino gaming and management systems following a deal being struck with Scientific Games Corporation.
The casino hotel, which is located in Lehigh Valley, Pennsylvania, is owned and operated by a gambling entity of the Poarch Band of Creek Indians; a federally recognized tribe of Native Americans in Alabama.
The establishment features over three thousand slot machines and more than 170 gaming tables, which will now all be maintained and managed by bespoke products from Scientific Games Systems.
Scientific Games Systems products utilise advanced sophisticated technology to monitor gambling activity within the casino along with player management and tracking.
Chief Information Officer at Wind Creek Hospitality since 2017 John Enriquez commented on the overhaul:
“Scientific Games suite of casino management products is unparalleled in the industry. Their ability to customize and integrate their system with Wind Creek’s proprietary player loyalty system was integral in tying together our growing portfolio of Wind Creek properties, creating an enhanced customer experience for all our valued customers.”
The company’s iVIEW4 product is a revolutionary multi-touch gaming interface that integrates cardless payments and can be updated with dynamic content feeds and animations from the casino organisation.
Executive Vice President of Scientific Games since 2018 Derik Mooberry spoke highly of Wind Creek Bethlehem:
“We are thrilled to add Wind Creek Bethlehem to our continued partnership with Wind Creek Hospitality, providing them with our industry-leading casino management solutions, including the award-winning iVIEW 4 which will open up a whole spectrum of player engagement for the property, including dynamic marketing and enhanced customer service and employee operations, creating a best-in-class experience for their players.”