It has been announced today that Veikkaus Oy, a betting agency in Finland, owned and operated by the government, has signed a deal with Relax Gaming Ltd – a business to business gambling provider headquartered in Malta.
The partnership deal will reportedly allow the state lottery provider access to Relax Gaming’s entire portfolio of content, including hit game titles Tiny Terrors, Blender Blast and Let’s Get Ready to Rumble.
Relax Gaming currently operates in a number if iGaming markets and offers products; poker, bingo and casino.
In addition, the agreement between the two firms will enable Veikkaus to automatically integrate any future game releases by the major European content provider.
Relax Gaming CCO Daniel Eskola commented on the deal and what it means for his company:
“Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.”
Eskola expanded on the details of what Relax Gaming can offer gaming enthusiasts in Finland:
“Our platform expertly collates some of the most coveted slot and casino games in the industry, featuring a vast array of titles which will appeal to the unique demands and preferences of the Finnish market.”
It is also reported that the deal will allow the Finnish betting agency to supply a selection of content from Relax Gaming’s third party supplier’s including Silver Bullet and Big Time Gaming.
Big Time Gaming is known for its popular slot machine titles including; Monopoly Megaways, Who Wants to Be a Millionaire Megaways and Haunted House.
Vice President of Casino Games Business Unit at Veikkaus Oy Jan Hagelberg said:
“We are thrilled to partner with Relax Gaming. This partnership helps our mission to serve our players with the best possible content and accelerates our journey towards our 2020 business goals for Veikkaus online casino.”
“By gaining access to, not only the high-quality proprietary content of Relax, but also to a growing number of other suppliers’ games that our players have also asked for, we are well on our way to reaching our target.”