Record Breaking ICE London 2020 Is Largest Event On Record

Record Breaking ICE London 2020 Is Largest Event On Record

London – As the door closes on day 2 of ICE London, event organisers say that the exhibition is the largest on record compared with previous years.

The show, which kicked off on the 4th February, has seen over six hundred exhibitors from companies around the world come together in the ExCeL London.

All of the big hitters in the industry have been present over the last two days and those attending the event have enjoyed an array of products and new release games from developers such as NetEnt and Scientific Games.

Scientific Games Corporation is a gambling service provider from USA with headquarters in Las Vegas. The firm specialises in slot machines and table games among lottery products and sports betting.

Jordan Levin, group chief executive officer of SG Digital, a division of Scientific Games commented on two of the company’s newest products on offer:

“These [Jackpot Wars and Missions] are products that we’ve developed that really take social features, engagement and player entertainment features and bring them into the real money gaming casino space. They’re out there on the floor, some of them are actually live with customers already and doing very well.”

Levin, who has worked for the firm for 5 years expanded:

“They really provide players with more player entertainment, more than just straight ahead gambling, but also ways to mission or ways when you’re chasing a goal, for instance, jackpot wars- choose your own robot and then face off against somebody else that’s maybe in the game and win some type of big jackpot- compete for different types of prizes. So really taking real money gaming to the next level with better and newer player emersion features.”

ICE London always attracts big names and thousands of visitors, but this year seems to be more popular than ever as records are being set.

NetEnt, another big player in the gaming industry was pleased to speak of their new products being unveiled at the exhibition:

“We’ve been working long and hard on something that’s the next, next level. So we have a community element, we have a collection element, we have an offline payment part of it, it has everything. So it’s totally configurable, customizable, we’ve just gone to town and we put the Starburst brand which is the biggest one and so far the positive response has been amazing.”

Also among the crowds was head of business development at Woohoo Games Ed Whittington, who spoke about the launch of his new company:

“We’re launching Woohoo Games here at ICE this year.  We’re making content for all markets, but we saw this particular gap in the Indian market where there was virtually no RNG version of the localized games. So we’re launching with five localized Indian games, two versions of Teen Patti, a version of Andar Bahar, spin the wheel and a cricket themed slot.”

Whittington continued:

“We’ve branded a number of black cabs with Woohoo and we’ve given a private cab to all our key partners so they can avoid the hideous taxi queues, take them to the parties, dinners, have a private chauffer to deliver them around wherever they want.”

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