American Gambling Product Supplier To Upgrade Machines In Ireland’s Largest Independent Bookmaker

American Gambling Product Supplier To Upgrade Machines In Ireland's Largest Independent Bookmaker

Ireland – It has been announced today that an American gambling product supplier; Scientific Games Corporation, has agreed a deal with Ireland’s largest independent bookmaker; BoyleSports, to upgrade screen solutions from legacy technology to Promote, part of OpenSports.

OpenSports is a digital product from Scientific Games Corporation’s digital arm, which offers ‘state of the art screen management solutions that empower them to present their sports betting data to punters in a sleek, intuitive package’.

BoyleSports, headquartered in Dundalk, County Louth, has over 300 retail branches throughout Ireland and the United Kingdom.

BoyleSports Group Retail Director for BoyleSports Jenna Boyle commented on the announcement:

“We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to their new Promote screen product. Reliability is key, and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”

SG Digital Sports continue to invest and build their cutting-edge technology stack in line with the evolving landscape and are constantly innovating to keep customers ahead of the game through engaging products across all digital, mobile and retail. The firm currently works with other leading sportsbook brands; William Hill, SkyBet, Paddy Power and Ladbrokes.

SVP Sportsbook and Platforms, Digital for Scientific Games Keith O’Loughlin spoke about the deal:

“Promote is the latest and greatest screen management technology on the market, and we’re thrilled to bring it to BoyleSports’ many locations across Ireland. BoyleSports has been a strong force in retail betting shops, providing the best experience for retail customers. This deal shows their ongoing commitment to raising the bar in retail and also shows their dedication to the future of retail sports betting following their recent acquisitions and expansion.”

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