South Korea – A South Korean actor of United Talent Agency; Lee Byung-hun, who was born in Seoul the capital and largest metropolis of South Korea, has been chosen as an international brand ambassador for the region’s largest casino; Paradise City, Incheon.
It has been reported that the decision was made to capitalise on the ‘Korean Wave’ that is sweeping a number of neighbouring nations at present, including the rise of television soap operas and Korean-pop music.
Korean-pop music, also known as K-pop, is a genre of popular music originating in South Korea popularized since the 2000s.
Reportedly, the casino resort, which is the first Korean style resort complex in Northeast Asia, is working on a marketing campaign with Lee Byung-hun, of Inside Men fame; a 2015 South Korean political crime-action film, that is set to launch next month and the actor will also be promoting the resort owners’ other gaming establishments in Busan and Seoul among others.
Paradise City is currently owned and operated by the Paradise Group; a 1972 established gaming and hospitality firm which has ‘has actively pursued the business of integrated resort, hotel, game, travel and leisure’ with values of ‘service, consideration and human-cantered management with a focus on sharing’.
The resorts casino currently offers a number of foreign patrons the chance to play a number of table games and gaming machines, including; baccarat, blackjack, roulette, three-card poker, sic bo, texas hold’em and big wheel.
According to local media reports, the resort’s facilities are operating at limited business operation apart from gaming activities. This is in response to a ‘critical’ alert from government ministers in relation to the prevention of coronavirus spreading. As of today, there are currently over five hundred confirmed cases within the past few days, bringing the total to almost five and a half thousand.